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Finding Sushi at 7 am?

In the Food and Beverage (F&B) business, you get many special requests. However, this one put us under a lot of pressure.

“The client wants sushi for breakfast.”

 “OK, when is his flight?”

 “8 am”

So, we have to have sushi on board his plane at 7 in the morning.

Have you ever seen a sushi bar open early morning? Me neither…

Can we get it one day before? Nope, sushi can sit in the fridge for up to 24 hours, but the taste changes after 6 hours from preparation.

It is raw fish, after all.


So, we had to, once more, get creative. We contacted each and every sushi bar in the city looking for the one that:

1. Closes as late as possible

2. Has home delivery, so we do not have to keep a driver overnight.

3. is willing to go with us through this whole exercise of delivering the food in the middle of the night.

 “Only those who seek shall find”

We found a bar that closed at 1 am, who was happy to prepare our food at closing time. His driver would, while going home, drop the delivery to us around 3 am. We had time to cool it down again to the perfect temperature and get it on board just in time for the take-off.

Happy customer, happy boss!!!

Don’t think that you are not part of customer service because you work in procurement.

Always keep the end-user in your mind.


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